Collection Page
Product listing pages (PLPs) or Collection pages are the heart of your Shopify, guiding customers through their shopping journey and directly impacting your sales. Think of them as your digital storefront, where each category page or search result showcases your products like a well-organized catalog.
- PURCHASE CODE SNIPPET
Appreal
Princess Polly
Princess Polly is an Australian online fashion retailer targeting young women. Known for its trendy and affordable clothing, Princess Polly offers a wide range of styles, from casual wear to party dresses. The brand emphasizes inclusivity and body positivity, promoting confidence and self-expression through fashion.
My Findings
Princess Polly's collection page, powered by Notso's search service, showcases a well-structured layout featuring a column grid that prioritizes visually appealing, high-quality product images. This grid format enables customers to efficiently browse through the available products, while the strategically placed filtering options streamline the process of refining their search based on specific preferences. The inclusion of promo code banners adds a layer of excitement and encourages potential buyers to complete their purchases. The thoughtful integration of features like colourways and product image carousels further enhances the user experience, providing shoppers with a more comprehensive understanding of each product. Overall, this combination of elements results in an engaging and user-friendly collection page that effectively guides visitors towards making informed purchasing decisions.
Highlight
- Quick Add to cart
- Product Image Carousel
- Coloumn Grid change, either show 1 or 2 products per row
- Integrate with Wishlist
- Show colourway with Colour Palettes
- Sustainable Notes
A great PLP does more than just list items; it creates an engaging browsing experience. Clear filtering and sorting options empower customers to quickly find what they're looking for, while high-quality product images and informative thumbnails provide a visual feast. The layout, whether a grid or list, and the number of products displayed per page, all contribute to the overall effectiveness of your PLP.
Poorly designed PLPs can lead to frustration and lost sales, highlighting the importance of careful planning and execution. Get inspired by industry leaders and learn best practices by exploring our curated collection of top-notch product listing page designs. Discover how to optimize your own PLPs for maximum conversion and create a seamless shopping experience that keeps customers coming back for more.